A chat about true brand essence and how to uncover yours

A brand is how people remember it, explain it, feel about it - a culmination of their experience of a brand. “People” includes your staff, potential staff, partners, suppliers, competitors, customers, potential customers and more - each with their own experiences of a brand. Logos, visual identity, design, messaging and dare I say it, advertising, are a very small part of the experience. The greatest impact on perception comes from the purchasing process, receiving and using the product/service, when things go wrong, price point, recruitment, day to day work life experience, how suppliers are treated, who and how partnerships are felt (channel, retail, collabs, manufacturing, etc)

B Corp Assembly Reflections: Purpose, Sustainability, and Connection

Reflections from O'Terra and Smallchua on the B Corp Assembly 2024: A united front of 300+ B Corps driving sustainability and purpose.

Report #4

Executive Summary

The fourth year in business brought clarity and refinement of our services and our impact and value in the world. But we dropped the ball with our donation. One thing that's solidified is our commitment to continuing to show up honestly. It's a never ending learning and improvement journey.

Report #4

Results

Did we achieve our goals? Yes, sorta and no. We’ve used a traffic light system to report on the goals we set from last year, we’re pleased to report we’re green on most things. One big one we dropped was our donation.